30thMarch, 2013 Consumer Behavior The fact that only about 60% of the country has electricity available proves that when electricity will be available throughout the country, demand will increase further.As the people of this country are mainly price sensitive, Walton, being the sole manufacturer of refrigerator, freezer and motorcycle, is very keen to meet the demand of this large market by providing competitive prices.Walton’s primary goal is to capture the local market, as they are still behind market leader LG-Butterfly. All their foreign competitors are having tough “Made in Bangladesh”. Submitted By It’s after sales service has contributed tremendously in building this image in customers’ minds.Since its target market is middle-income people, the price of their products is comparatively lower than those of competitors’. We choose Walton brand and their IMC activities. Walton HIL. It’s after sales service has contributed tremendously in building this image in customers’ minds. | Describing the Walton Customer | 4 | This was largely due to Nan Walton’s urging as she felt that the change would improve his chances of going to college. But Sears was able to execute the strategy more effectively and within 10 years he had caught up with and surpassed the sales volume of Montgomery Ward and Company. Capturing the local market with their electronic

It has adopted market penetration, product development and market development strategy for future growth.The report has found the prospects of Walton promising in its current position. R.B. 1.

It has successfully positioned itself as a customer friendly and Eco-friendly company. In my survey I find that some of the dealers complain that they sometimes do not get the delivery of Walton product in time.The Marketing Executives collect orders from the dealers. Walton receives International Standardization Certification–ISO 9001:2008 for quality management systems.

Rowshan Ali Khan | 1512716660 | Now it is fully engaged in importing, manufacturing and marketing in various kind of electrical, electronics & automobiles products (like Color Television, Refrigerator, Washing Machine, Microwave Woven, Air Conditioner, IPS, Voltage Stabilizer etc), 1977           Started trading business under name of firm “Rezvi & Brothers”.1992         Started directly and indirectly import, production and marketing of C. I. ...Sales of local brand refrigerators, especially Walton brand, have geared up ahead of Eid-ul-Azha, the biggest refrigerator selling period. Md.

Walton has also endeavored to strengthen its Sales in all over the country. Professor Dr. Farah Hasin Submitted to

However if the management of Walton takes prompt and imitative steps to solve the discussed problems then definitely Walton can reach to the number one position in Dhaka Zone. Their head office is in Jiban Bima Bhaban, 10, Dilkusha, Dhaka-1000.
So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. Prahlad Kumar Shah 51531019 Words: 4252 - Pages: 18

IUBAT- International University of Business Agriculture and technology Because of this highly skilled team Walton can offer the customers a wide range of products.Most of these brands have been in this market for a long time.

They have spread out their marketing and service network all over the country.