As far as makeup launches go these days, the typical trajectory a brand follows starts with complexion products first—a 40-plus shade range here, a highlighter there—before expanding into other categories like skincare and tools. Patrick Starr is one of the most talented, humble and hilarious beauty influencers in the industry so this really is amazing news that he is creating his own brand. And so we’re here to continue that and make sure we continue to reshape the standards. When you walk into the Sephora, I want to be the first brand you see. I remember going home and being very sad that day because I was already battling my own insecurities. The beauty mogul opens up about his inclusive new beauty line, One/Size, and why he's starting backward.

“They’re thick. Patrick Starr One Size Beauty. GO OFF Juiciest Makeup Remover Wipes ONE/SIZE by Patrick Starrr sephora.com

I want to work smarter and harder. His new beauty brand One/Size launched on July 17 with just two makeup remover products, but on Thursday, the color cosmetics assortment called the Visionary collection debuted in 523 Sephora stores in North America, on Sephora.com and on the brand’s DTC site. When I was asked to remove my makeup at my job, I was hurt but I told myself I'm going to reclaim the story.

This content is imported from Instagram. When someone as bold as Patrick Starrr launches a beauty line, you don’t expect it to be low-key. Every item on this page was chosen by an ELLE editor. You may be able to find more information on their web site.

Through One/Size, I'm able to spread the love and kindness, and people can see their true beauty at the start, because I'm starting this brand off with no makeup.Why red? So what happened to me at the store was so hurtful and hateful all at the same time.

This is literally me as a logo.

They’re juicy, like me,” Starrr says of the Go Off Juiciest makeup wipes over a Zoom call. Now, it’s his products people will be asking for in stores, including the collection’s Below, Starrr talks about launching One/Size in reverse and the significance of the bold red packaging.

In speaking to that, I have been able to look at my place in the industry as an influencer and with One/Size, we're continuing to dismantle that ideology of what is beautiful. The products will sell well as it's Patrick Starrr, but I really hope there's some more environmentally conscious products in the brand's future as it really is important.Jeffree Star Orgy Eyeshadow Palette Collection REVEAL!Kaja Allota Colada Bento Bouncy Shimmer Eyeshadow TrioWe use cookies to ensure that we give you the best experience on our website. A continuous makeup-melting mist. This commenting section is created and maintained by a third party, and imported onto this page.

To his 4.6 million subscribers, YouTuber Patrick Starrr is much more than just a trusted source for makeup tutorials and product recommendations.

“Introducing ONE/SIZE by Patrick Starrr ⭐️ Extraordinary makeup with … But as much as the debut of his Go Off collection was meant to help the beauty lovers streamline their makeup removal process by properly removing the “cake” with just one “Too much? We may earn commission on some of the items you choose to buy.

So, for his new makeup brand One/Size, Starrr is tapping into an area that’s not as glamorous: makeup removal. But now I want for people to see themselves in the brand, I want people to feel that there's love and that we're kind and there is no discrimination here. I try my best to because when I'm looking at Patrick Starrr here, just bald and at home, it's not cute.

Red is passion. But, when I put on even a little bit of makeup, it just really boosts my confidence. The One Size Go Off Juiciest Makeup Remover Wipes are Especially when he's known for his amazing makeup skills, and incredible makeup. One Size Go Off Juiciest Makeup Remover Wipes.

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