“We found that brands like this because it allows them to maintain control of their own image,” says Bornstein. Available on both the Appstore and Google Play Store now. There’s always going to be room for a multi-brand experience, as long as it’s a fun, seamless one.”Elizabeth Segran, Ph.D., is a staff writer at Fast Company. If you want, you have the option of clicking “yes” or “no” when you see a product, which will help the algorithm better understand your taste.Bornstein points out that the rise of direct-to-consumer brands means that many customers tend to gravitate toward a set of brands they like, so they don’t have the same opportunities to explore other brands and aesthetics as they might in a brick-and-mortar department store. And The Yes does not have control over the quality of the merchandise or the shipping logistics, but customers are likely to hold it responsible for any mishaps that happen if their product shows up damaged or late.Bornstein says that ultimately The Yes wants to help brands find new customers, even if it means that some shoppers leave The Yes to shop directly from a brand’s website. • Animal Eye, Cat eyes, Flag eyes and other special eye effects.

Then it uses computer vision technology to scan through a brand’s collection and suggest items customers might like.As I was scanning through the app, I found several brands that are known from their direct-to-consumer business model, including Everlane and Cuyana, which ordinarily don’t sell products on multi-brand platforms, like department stores. Apps (like The Yes) which are built to take advantage of all the functionalities of the phone, will drive this trend as customers realize how fun and easy it can be to shop on their phones. Among the mix of well-priced Madewell, Mango and Zara options, there were fancier picks from Anine Bing, Citizens of Humanity, Rag & Bone, Alexander Wang and Acne Studios, most of which were on sale and only shown to me if it was available in the size that The Yes predicted I would wear.After days of deliberation—during which I regrettably lost some shorts that swiftly sold out—I settled on three pairs and clicked buy. The Yes shows products across many price points, but you can choose to filter items based on their cost. )Sign up for PureWow to get more daily discoveries sent straight to your inbox.Here’s an embarrassing admission: The last time I bought a pair of denim shorts was in college. Search, browse and be inspired from wherever you are by the 100,000+ fashion items available from YesStyle. Here’s an embarrassing admission: The last time I bought a pair of denim shorts was in college. The app has very high reviews for both devices. "The hypothesis is that shoppers can find what they want and love faster and more easily versus scrolling through tons of pages that are seen by every shopper," explains Green. To be more specific, I was still a teenager when I acquired two pairs of vintage Levi’s and chopped them into teeny tiny shorts. “The high-low aspect of the app is very important,” Bornstein says. So, yeah, it was about time I invested in a new pair of cutoffs. And I’ve been wearing them for the past decade without a second thought.

So, I figured I’d take my quest to Once I signed up for The Yes, I was greeted with the best quiz of all time: a slew of trends and basics with one simple prompt, "Would you wear this?" To be more specific, I was still a teenager when I acquired two pairs of vintage Levi’s and chopped them into teeny tiny shorts. The Yes doesn’t buy or own inventory; instead, when a customer makes a purchase, the brand sends it directly to them.

“The high-low aspect of the app is very important,” Bornstein says. I knew exactly what I was looking for and what I wanted to pay but I didn’t want to scour the ends of the internet to find a pair of high-rise shorts that actually covered my butt and would flatter my larger hips. This means that a pair of $650 Gucci espadrilles might be next to a similar looking $79 pair from & Other Stories. It was what my denim dreams were made of: all high-waists, button-fly closures, raw edges and only a few booty shorts. But the wash was so good and they flattered my thighs just so, meaning they went directly into the keep pile.A pair from Agolde followed shortly after, and they were like the Cinderella pair: They slid over my wide hips but hugged my waist without creating any bumps or lumps. What is a Virtual Race? “They can style product in the way they like.”I tested an early version of the app last week (and even bought a pair of What was intriguing is that the app led me to styles that I wouldn’t gravitate toward ordinarily—like paperbag shorts or floral midi skirts—but after seeing them styled by various brands, I started finding them appealing.

The latter I easily weeded out by clicking the “No” button underneath their pictures and *poof* they were gone.

“Our thesis is that the same is true in the digital world. The YesStyle App allows you to bring the YesStyle shopping experience on the go. Each logged workout produces a new street view for you to enjoy with the click of a button on your race map. Further, I didn’t want to spend a dime over $200 for my new acquisition. • Sharingan and Naruto Eye Effects.